Businesses need to be more perceptive of their image and brand identity in these times. Gone are the days when word of mouth was considered enough marketing for small businesses. Today’s small businesses need to be smarter about their marketing needs or else they might get wiped out of the business by their competitors who are actively using social media and the web to reach their market.
When you are working with a cheap logo design company it is best that you keep things simple. Miscommunication between you and your designer may cause confusion and would affect your logo design.
A quality logo design does not need to be a complex one. Even a simple logo design can be a quality one if the basic concepts and rules of design are applied. First of all the success of a design is measured by how significantly it fulfills the purpose it was created for. The purpose of a logo design is to create a visual image of your business. If the logo design, represents your business than you have successfully created a good logo design.
Simplicity in your logo design is not only good for you and your logo designer but it is also good for your marketing strategy. Simple ideas are easier to remember hence if you have presented a simple idea in your logo than there are more chances that people would remember it for a long time. Complex ideas if not successfully delivered can disappear in the maze of viewer’s mind and they might intentionally try to forget it to clear their heads.
Wednesday, February 24, 2010
Monday, February 22, 2010
Saving your design costs
As a small and smart business one always keep in mind that in this economy it is very unwise to spend even on marketing. That is why this economy gave us the gift of social media so that we don’t have to spend much on printed stuff.
In this post we will discuss how a small business can reduce their web design, graphic and logo design costs. You would think that these things cost money, even though web hosting is cheap but hiring a professional web designer to make a website with a CMS that you can use to update your website is an expansive task. You are partly right, but there are some small things that you can do to save a lot of money.
First of all start by researching your options. There are literally hundreds and thousands of web design companies available on the internet. You don’t need to hire the designer who lives next door to you. Research widely and you will be amazed at the packages and pricing of these companies.
Instead of buying a web hosting service you should find an affordable web designer that also offers web hosting services. Some web design companies offer amazing discounts if you hire them to do your website they will give you free web hosting.
Find bundled deals, these are the deals where the design company offers you web design, plus web hosting, plus graphic design for your business card, logo design and banner or brochure design aswell. Such bundled deals would save you amazing amounts.
If you hire for all these services you will be paying more money and then there would be no guarantee that all your designed items will match each other.
Wednesday, February 17, 2010
What are Web 2.0 Logo Designs
A logo is the visual representation of a business, a symbol and the promise of excellence from the business is embedded into this logo. The purpose of this logo is to present an image of the business or the organization in a positive, memorable and visually pleasing manner.
When it comes to logo design it should be kept in mind that a logo should be flexible in its application throughout different mediums. It should be designed in a way so that it could be displayed on websites, print, and even electronic media such as television or online videos.
So when we talk about Web 2.0. logos, it does not mean that we are talking about logos designed to be displayed on the web alone. Web 2.0 is just a term that refers to a particular design style which originated from web 2.0 applications.
There are several characterstics of Web 2.0 style. In this post we will discuss a few of them.
- Soft Neutral Colors in Backgrounds
- Bright bold colors on the foreground
- 3D objects
- Shadows and reflections
- Larger Typeface
- Rounded Curves
- Lots of whitespace
Below are a few examples of Web 2.0 Logo Designs:
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